VocalizeIoT is pleased to announce the release of two new Business Support Training workshops delivered by an expert trainer from ENGIM Piemonte as part of our ongoing capacity-building program.
These recorded sessions are designed to strengthen entrepreneurial and business-readiness skills among VET institutions, trainers, and learners across Kenya and Tanzania. While technical IoT competencies remain central to our mission, sustainable innovation also requires strong market understanding, customer engagement, and business strategy.
1. Market Analysis Workshop
The Market Analysis Workshop provides practical tools to help participants understand their business environment and make informed, data-driven decisions.
The session covers:
Identifying and analysing market trends
Assessing competitors and positioning
Understanding customer segments and needs
Evaluating opportunities for growth and scalability
Whether participants are launching a new idea, refining a prototype, or scaling an innovation project, this workshop equips them with structured frameworks to assess feasibility and market potential.
Access the course on WaziLab here:
https://lnkd.in/duiFKKRB
2. Customer Relationship Management (CRM) Workshop
The Customer Relationship Management (CRM) Workshop explores how organisations can create long-term value for both businesses and customers.
Delivered through four structured modules, the training focuses on:
Understanding and assessing customer needs
Measuring customer satisfaction and experience
Applying communication strategies that foster loyalty
Building sustainable, trust-based relationships
By integrating CRM principles into vocational training and innovation ecosystems, participants are better positioned to develop solutions that respond to real user needs while maintaining strong stakeholder engagement.
Access the course on WaziLab here:
https://lnkd.in/ddMmJe9J
